Luke Grohovsky
I'm a product designer currently crafting digital experiences with Publicis Sapient. I have designed products for many industries, creating engaging experiences to help businesses solve meaningful problem in innovative ways.I enjoy contributing to design systems, a strong advocate for accessible designs and being socially responsible and doing great work for people that appreciate creativity. I love sharing what I've learned over the years by mentoring other designers as well.Visit my LinkedIn profile for more details. Thanks for stopping by đź‘‹.
Verizon Business Mastercard® Launch
I led a creative team that helped define the upfront strategy, end-to-end user experience and support the launch of Verizon Business Mastercard. We delivered this across many channels including responsive web, mobile app, in-store and call-center. We also aligning all the deliverables efforts to the ongoing marketing and Verizon Brand guidelines.This helped position Verizon as a financial partner for small businesses, in addition to being their trusted tech solution provider.
Designed end-to-end user experience, flows, wire-frames and functional design specs for web.
Created concept prototypes for user research and integrated into an agile development process.
Roles
Design Lead, Leading Design Sprints, Creative Direction, Information Architecture, User Testing, Site Map Creation, Stakeholder Interviews, Prototyping, Wireframes
Roles
Design Lead, Leading Design Sprints, Conversational AI, Information Architecture, Business Transformation, User Testing, Site Map Creation, Stakeholder Interviews, Interaction Design, Prototyping, Wireframes, System Design
Anticipatory Mobile App for U.S. Bank
With customer centricity was the heart of the new app strategy, the bank realized it needed a new way to operate that got to customer needs and insights more quickly than ever before. For the mobile app program, we adopted a journey-based orientation structure where we set up 6 teams comprised of product, business, design, research, data and engineering teams all working in the agile methodology. These teams collaborated on different parts of the app, tested features with customers on a regular basis, and constantly iterated through two-week sprints to arrive at the best solution for the customer and the business.Our six teams crossed four geographies, Atlanta, Minneapolis, Oakland, and Noida, due to location of the best talent to work against the required speed of the initiative. The goal was to get the app to market in less than a year, which we accomplished by releasing iOS in March 2019 and Android in August 2019.
Recognition
• Forrester Digital Experience Review™ (US Mobile Banking Apps, Q4 2021 Report): U.S. Bank scored among the highest for user experience among mobile banking apps
• Business Insider Intelligence (Fourth Annual US Mobile Banking Competitive Edge Study): U.S. Bank Mobile App No. 1 in customer service features and No. 2 overall
• Keynova Group: U.S. Bank #1 overall in mobile banking, Including #1 for mobile app
• App Store: #1 Mobile Banking App with 4.8 out of 5; Google Play: 4.6 out of 5
Roche Diagnostics Re-platform and Redesign
The redesign was an effort to improve brand awareness, drive content creation and process efficiencies, and mitigate regulatory and compliance risks for the company. This included an end goal of building a platform that was capable of pulling in hundreds of digital holdings across the the client’s digital ecosystem.This effort included a total platform redesign and strategy overhaul. User Experience, Visual Design, Business Analytics, and Content Strategy tracks worked in alignment to design an experience that satisfied the various needs of several different business areas and audiences.
Designed end-to-end user experience, flows, wire-frames and functional design specs for web.
Created concept prototypes for user research and integrated into an agile development process.
Roles
Information Architecture, User Testing, Site Map Creation, Stakeholder Interviews, Prototyping, Wireframes, Taxonomy
New sitemap and taxonomy
Wireframes for 100+ reusable components.
Visual Designs and Prototyping
Roles
Information Architecture, User Testing, Stakeholder Interviews, Wireframes
Dec 2015 - Mar 2016
Best Buy Wish List: Helped define new opportunities and designed an experience for shoppers to save a collection of items in their account. Created the ability to share with other so purchases can be made at a later date
Designed end-to-end user experience, flows, wire-frames and functional design specs for web.
Created concept prototypes for user research and integrated into an agile development process.
May 2012 - May 2015
I was involved with many digital experiences at Target. Some of the key projects include:
Buy-Online, Store-Pickup: Designed the end-to-end digital experience and user interface designs for flexible fulfillment.
Cart and Checkout: Optimized the cart and checkout experience for desktop and mobile resulting in lower cart abandonment rate and higher conversion rates.
Guest Account Management: Redesigns and launch of Target’s post purchase experience, guest account and profile. Helped enable DYI solutions through self-service and subscription management.
TargetLists: Designed and reinvented the Target in-store shopping experience from the ground up by enabling the customer with digital solutions.
Roles
Visual Design, Wireframes and Flows, User Testing
Some of the brands I've worked with...
